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It is difficult for people in creative professions to organize a profitable business. One of the exceptions is body painting masters. How to open your own tattoo parlor from scratch, what you need for this, how much money you will have to invest, and what kind of profit you can expect - a detailed business plan will provide answers to all questions.

Attitudes towards tattoos in Russia have changed greatly over the past twenty years. If earlier tattoos indicated that a person belonged to the criminal world, an informal movement or a military environment, now everyone can apply drawings and inscriptions to the body. It became fashionable, technologies and materials improved, and legal tattoo parlors appeared.

Business Features

The tattoo business has a lot in common with beauty salons, but there are also some nuances:

  1. When applying a tattoo, damage to the skin occurs, which is fraught with infection and inflammation. Therefore, increased SES requirements are imposed on cleanliness, hygiene and disinfection in the salon, and technicians must have medical records.
  2. If the salon hires workers, then difficulties arise with official registration, since the law does not include the profession of “tattoo artist.”
  3. As with doctors, people prefer to go to a tattoo artist with a good reputation, often through the patronage of acquaintances or friends. It is very difficult for a novice entrepreneur who has undergone training, but without work experience, to promote a business on his own - he will have to hire specialists with an established clientele.
  4. A massive influx of clients in tattoo parlors is observed before the start of the summer season. Tattooing is not recommended during hot months due to the negative effects of sunlight and high temperatures on the healing process.
  5. Professional craftsmen have their own customs and unwritten laws. A permanent tattoo is a painful procedure, the design remains for life, and it is problematic to remove it. Therefore, a specialist may refuse to work if he sees that the client was frivolous in the choice of topic, place of application, or has health difficulties.

The target audience of the salons consists of young people under 40 years old; older people rarely decide to be shocking.

Business plan

Taking into account the specifics of the industry, a business plan for a tattoo parlor is drawn up with financial calculations:

  • choice of range of services;
  • rental of premises;
  • equipment purchase;
  • business registration;
  • hiring staff;
  • advertising;
  • calculation of starting investments, income and expenses.

Range of services

Mostly masters offer the following services:

  1. Tattooing according to standard templates from catalogs and on individual orders. There are black and white tattoos, colored ones, glowing in the dark, creating the illusion of volume, masking skin defects. Depending on the complexity of the work, the cost varies from 2000 rubles. up to 5000 rub. for an area the size of a pack of cigarettes.
  2. Tattoo removal using laser technology. The most expensive service, costs from 50 rubles. per square centimeter.
  3. Cosmetic tattoo (tattoo). It is done to save time or correct the shape of individual parts of the face - lips, eyelids, eyebrows, cheekbones. Cost - from 2000 rubles. up to 10,000 rub.
  4. Piercing is the piercing of various parts of the body for insertion of jewelry into holes. The cost of the puncture procedure is from 500 rubles. up to 2,500 rub.
  5. Henna painting (mehendi or mehndi). This is not a tattoo, but temporary oriental-style designs that disappear after about three weeks. Cost about 600 rubles.

In addition to the standard set, you can conduct master classes for those who want to learn how to make tattoos or henna designs, sell piercing jewelry, and practice body art.

Room

Once the list of services has been determined, you can look for premises. A good option is a room in an existing beauty salon, spa center or sports club. Cooperation with these establishments will allow you not to delve into the complexities of the standards of the SES and other authorities, as well as attract clients of your landlords.

If you open a separate establishment, then it is optimal to find non-residential premises on the ground floor of a building that previously housed a hairdressing salon or dentistry. In this case, you also won’t have to spend a lot of money on major repairs and communications. The area for placement does not matter much, although the center is preferable.

One master's workplace requires 8-10 sq. m. of space, plus a toilet, reception desk, storage room for tools and other materials. The more services you plan to provide, the more space you will need - to equip workplaces, storefronts, and place equipment.

Finishing materials must be moisture-resistant, the floor must be tiled, since after serving each client, disinfection must be carried out. The premises must have water supply, sewerage, heating, and ventilation.

Equipment

Specialized tools and equipment have been developed for modern tattoo parlors. The most necessary items for work:

  • Tattoo machines. High-quality drawings are created by 3 types of machines - for contour, filling and shadows.
  • Tattoo machine.
  • Laser for tattoo removal. Costs from 150,000 rubles. up to 250,000 rubles, which is why the procedure is so expensive.
  • Chair for clients. It looks like a dental one, with the ability to change height and tilt.
  • Autoclave. Used to sterilize instruments.
  • Lamp for room disinfection.
  • LED lamp. Tattooing requires good light.

The salon needs to be furnished and purchased office equipment:

  1. Chairs for staff.
  2. Sofa or chairs for waiting visitors.
  3. Reception desk or desk.
  4. Cabinets, racks for storing tools and materials.
  5. Showcase for selling jewelry and accessories.
  6. A computer for keeping records and storing a portfolio of orders in electronic form.
  7. Camera.
  8. MFP (printer, scanner, copier).

The following consumables are used in the tattoo parlor:

  • needles and paints;
  • brushes for henna designs;
  • stencils;
  • preparations for disinfection and pain relief;
  • gloves, masks, shoe covers;
  • capes, aprons, napkins;
  • stationery;
  • catalogs with sketches of tattoos.

Experts do not recommend saving at this point in the business plan. It is better to purchase high-quality equipment and materials to eliminate the possibility of injury and infection.

You can download it here for free as a sample.

Registration

When the preparatory work on the premises is completed, before opening a tattoo parlor, it is necessary to officially register the business. The best option for the owner is to become an individual entrepreneur. Then you need to submit documents to the tax office, select OKVED and a simplified taxation system.

To open a salon, you need to get a license because the licensing system classifies tattooing as a medical service. To do this, you need to collect a package of documents:

  1. Permission from the city administration to work in rented premises.
  2. Permission from Rosportebnadzor.
  3. Permission from Rospozharnadzor.
  4. Medical license from Roszdravnadzor.

All employees of the enterprise must have medical records; measures for disinfecting the premises and sterilizing instruments are recorded in a special journal. Documentation takes from 3 to 6 months.

Staff

If the owner of a tattoo parlor is not a tattoo artist himself, then finding a good artist will be problematic. As a rule, specialists with extensive experience, reputation and a client base work for themselves.

Tattooing is a unique area, with many traditions and features. A beginner has to spend a long time learning not only the technique of stuffing, but also anatomy, studying the properties of materials and drugs. Ideally, you need to have a secondary medical and artistic education.

There are several ways to attract a master to your establishment:

  • Offer a tattoo artist who works from home a legal position, an official salary and a percentage of the proceeds.
  • Hire a part-time specialist from a competing company.
  • Pay for the training of a beginning tattoo artist.

Finding employees to perform tattooing, piercing, and mehendi painting is not so difficult. Large salons also hire a medical professional to examine clients, disinfect and sanitize equipment.

In addition to the main staff, an administrator, an accountant and a cleaner are required. At the project launch stage, these functions can be performed by the entrepreneur himself to save money on salaries.

The amount of remuneration depends directly on the qualifications of the specialist. A tattoo artist with a name works for half the cost of the order, other artists take 20-30%, other personnel receive a fixed rate.

There are very few casual visitors to tattoo parlors, so you will have to invest a large sum in a variety of advertising.

At the stage of decorating the premises, you need to order an attractive sign, come up with an original name for the salon, and install signs. When the salon is prepared for opening, you need to notify as large an audience as possible about this event using:

  1. Advertisements in the press, media, transport, on the street.
  2. Business cards and booklets.
  3. Streamers, city lights, billboards.

The site needs to be given special attention, posting not only a list of services with prices and photographs, but also important information. For example, how to properly care for a tattoo, how to choose a design, advice from tattoo artists and fans. A section with customer reviews and work samples will also be useful.

Participation in festivals, exhibitions and other tattoo-related events will help spread information about the business. In the future, you can provide discounts on services to regular customers, organize master classes and training courses.

Video: how much does it cost to open a tattoo salon?

Economic calculations

To determine how much it costs to open a tattoo parlor, you need to make an estimate of the main investments in the business. Planning future income and expenses will allow you to calculate the profitability and profitability of the project.

Investments in launching the project are:

The wider the range of services that the salon provides, the higher the cost of investment, mainly in equipment.

Fixed monthly expenses of the enterprise:

The revenue and success of the salon depends on the professionalism of the tattoo artist. If an entrepreneur hires a well-known specialist and organizes an advertising campaign, then already in the first month of operation the establishment will receive income that will cover operating expenses. If you have to attract new customers, the payback period can reach 3 years.

The average monthly income of a well-promoted salon with a sales department is about 300,000 rubles, profitability is 30%.

It is profitable to open a tattoo parlor for a tattoo artist with a high level of qualifications, and if you invest in advertising and business expansion, the success of the project is guaranteed.

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People far from this area have become interested in the question of how to open their own tattoo parlor, because today there is a demand for such services among all categories of the population.

Capital investments: from 270,000 rubles

Payback period: from 24 months

The art of tattooing has existed for many hundreds of years.

But only in recent decades has the question how to open your own tattoo parlor, people far from this sphere began to become interested.

After all, if previously such services were provided mainly to creative people, musicians, and informal people, now there is a demand for them among all categories of the population.

Even a modest office worker can hide large full-color tattoos under a white shirt.

And if there is a dispute, then a proposal appears.

Tattoos have become a kind of fashion accessory.

And enterprising people can make money from this fashion.

This guide article will tell you about this in detail.

Analysis of the current situation in the tattoo industry

In Russia, the tattoo service industry is gaining strength and becoming more extensive every year. Professionalism and skill levels are growing with demand.

And it’s no longer enough to just get a tattoo to stay afloat. They need to be done well.

The audience of salons is also changing. Instead of brutal male rockers, girls and even pensioners began to appear before the masters more often.

The level of customer solvency has also changed. Now the majority are willing to pay above the average price if they are sure that they will get the best quality and all the documents from the salon are in order.

Although competition with home craftsmen still exists.

People who want to receive services as cheaply as possible, or even for free, will never disappear.

But it is worth noting that there are a number of craftsmen who work from home, but still do high-quality work.

Therefore, we must not forget about such competition.

An outsider may think that a tattoo parlor is unprofitable due to the fact that their audience is still limited.

But the space on the body for tattoos is not endless.

However, statistics claim that at least 10-15% of visitors return to salons for new tattoos if the working conditions and the artist suit them.

We must not forget that at least 70-90% of tattoos will require correction in the future, even after 7-10 years.

So, in addition to those who do it “from scratch,” already “experienced” people will come to you.

Who is a potential visitor to tattoo parlors?

Interesting fact:
The most “tattooed” man in the world lives on the Isle of Skye in Scotland. 99.9% of the surface of his skin is covered with a tattoo that follows the pattern of a leopard's skin. The only areas of his body not covered in tattoos were between his toes and inside his ears.

The main guide on how to open a tattoo parlor is to understand the main visitors.

After all, the opinion about those who usually get tattoos is very outdated.

Indeed, the passion for tattoos has literally become widespread and it is already more difficult to create a clear portrait of the average client of the tau salon.

If only because each service will have its own demand:

  • Permanent makeup is done by women 25-45 years old.
    At the same time, they are characterized by an average and above average level of income.
  • Large tattoos are done mainly by men 27-45 years old with a high income (after all, a high-quality tattoo is expensive).
  • It is believed that men come to tattoo parlors more often.
    This is true, but women are not lagging behind.
    Of the total number of clients, their “percentage” can reach 55-65.

How to open a tattoo parlor: choosing a room


The first thing you should understand when choosing a room for a tattoo parlor is finding the right artists.

Clients are ready to travel to a specific chosen master not just from different parts of the city.

And sometimes even from different parts of the country!

So it is the selection of personnel that “sets the tone.”

But this does not mean that it is enough to rent a shack on the outskirts and wait for profit.

In order for a tattoo salon to attract people not only with the professionalism of its employees and, in general, you deserve only the best reputation, you should adhere to the following points:

  • It is advantageous to be located near places of active human traffic;
  • you need to choose an area so that it is possible to hang a noticeable sign and install external advertising nearby;
  • A tattoo salon consisting of more than one room deserves more comfort and trust from visitors - placing both the artists and the administrator in the same hall may be convenient for you, but still undignified;
  • visitors expect to see a more or less atmospheric establishment, so a selection of sketches on the walls, themed music and figurines will be an additional plus;
  • do not forget that a tattoo parlor is a place where services are provided for which sterility and compliance with all sanitary and hygienic standards are important;
  • The rule of good form would be to equip a small area for guests - put a sofa, coffee table, hang a TV;
  • it is not necessary to chase accommodation in the center, especially since rent on the outskirts is cheaper - but still the central part of the city is more prestigious and more convenient for most clients;
  • it is important to take into account the requirements for the internal equipment itself in order to obtain permits - each master must have a certain area of ​​the workplace; It is also necessary that there is running water, sewerage, and the walls and floor are washable.

What advertising techniques do you need to open a tattoo parlor?


Due to the fairly active competition in the tattoo industry, it is imperative to launch an advertising campaign for a new establishment.

You should not save money on this, because the number of your clients and future success in general depend on your investments.

There are several options for promoting a tattoo salon:

    Creation of a high-quality website, as well as public pages on popular social networks.

    Brand recognition is especially well enhanced by posts on Instagram.
    Bright and original photos of tattoos invariably attract attention.

    Be sure to place information about the tattoo parlor in city directories and portals.

    But you definitely need to set the appropriate targeting, since most of the VK audience are schoolchildren (insolvent).

    Do the job well and the flow of clients will gradually increase.

We are looking for employees to open a tattoo salon



Of course, the main employee is a tattoo artist.

The documents he needs are a health record and a diploma of completion of tattoo courses (not mandatory). It often happens that a business organizer is a master.

In this case, it is enough to hire a few more assistants:

    The administrator receives calls, keeps records, and greets guests.

    In some salons they also provide preliminary consultation.
    Some masters try to fulfill this role themselves.
    But it’s rare that a client will be happy if his tattoo artist is constantly distracted by calls.
    And for the master himself this is unnecessary discomfort.

    Cleaners and security guards can be outsourced and paid hourly.

    It makes sense to install an alarm system in the salon, especially if you have purchased equipment for tattoo removal.

How much does it cost to open your own tattoo parlor?

Opening a tattoo salon is not the most affordable business.

However, budding entrepreneurs have the opportunity to experiment with the scale of their business.

And if you start with a small project with one tattoo artist’s workplace, you can get by with relatively little expense.

What start-up capital is needed to open a tattoo parlor?

How much money should you invest in a tattoo parlor every month?


In addition to investing in opening a salon, the owner needs to invest a certain amount monthly in his business.

What additional services should you introduce to your tattoo salon?


The list of main services of tattoo parlors includes the following procedures:

  • creating new tattoos;
  • development of individual sketches;
  • covering and correction of old tattoos.

But this list can and should be supplemented with other services.

This will allow you to reach a wider audience, compensate for lost money during periods of “stagnation” and simply increase income.

The list of additional services usually falls within the scope of interests of those people who come for tattoos - their areas of taste are approximately the same.

Which ones can you introduce into your salon?

    The most popular related direction for a tattoo parlor.
    For this work you need to hire a separate master who will have the appropriate education.

    Tattoo removal.

    Also a popular direction, but not so widespread due to the high cost of equipment.
    However, the service itself is in high demand.
    And if you have the opportunity to buy a laser for tattoo removal in your salon, it’s worth doing it.

    Original hairstyles.

    Visitors to tattoo parlors are often partial to unusual haircuts and other experiments with hair.
    This may include weaving dreadlocks, afro braids, shaving the temples, and dyeing them in extreme colors.


    Often tattoo parlors, whose name has become a separate brand, begin to sell products for tattoo artists.
    These could be little things like needles and gloves, or they could be designer cars.
    The assortment will depend entirely on the discretion of the owner.

    If you were able to find a real professional in the tattoo industry for your salon, he can give lessons to everyone.
    Each salon can set its own price.
    But as a rule, the course costs a beginner $200-300.
    However, it is possible to train with subsequent employment in the same salon, and in this case the conditions may differ.

With my experience in opening and running a tattoo business

shares a young but already experienced entrepreneur

in the following video:

Tattoo salon payback


Some novice entrepreneurs do not expect that the tattoo industry has a clearly defined seasonality.

In many sources you will find information that in the summer there is a sharp jump in demand for small tattoos.

Actually this is not true.

The increase in popularity of small tattoos in the hot season can only be observed if we are talking about henna painting.

But usually for such an activity they set up a workplace for one master right in the middle of the embankments or beaches of resort cities.

For normal and serious tattoo parlors, the situation is different.

You need to know that the total number of tattoos done will begin to decline after early to mid-May. And even more so, the demand for large tattoos will drop.

There are several reasons for this.

The most basic is the need to hide a fresh tattoo from the sun, baths, swimming pools, sea and even excessive sweating for 7-10 days.

As you understand, this is almost impossible to do in the summer.

A smart entrepreneur will definitely take this into account and find something to compensate for the downtime.

Sometimes you need to put more emphasis on additional services.

And in some situations it even makes sense to take a long vacation.

At this time, artists can take courses to improve their skills, travel to tattoo festivals to advertise their salon, and so on.

Taking into account all the factors, those interested in how to open a tattoo parlor are concerned about the payback and profitability of the project.

Statistically, the enterprise will pay for itself in 2-3 years.

The profitability level reaches 30%.

A tattoo parlor is not an area that provides instant profit. But in general, this business is considered profitable.

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To launch a small office, it is enough register. This will simplify taxation and accounting. The activities of tattooists are not placed in a separate area, but are equated to treatment rooms. Therefore, we choose the code OKVED 96.09.– “Provision of other personal services not included in other categories.” If you plan to sell themed accessories, register also code 52.1.– “Retail trade in non-specialized stores.”

A common feature of how to open your own tattoo parlor in Ukraine, Belarus, and Russia is licensing, since permanent makeup and tattoos are medical services. In Russia, the studio needs the following documents:

  • Certificate from local administration permitting work in a specific premises, purchased or rented;
  • Permits from Rospozharnadzor and Rospotrebnadzor. The main requirements for the enterprise are the presence of a fire safety system, an evacuation plan, and compliance with SES standards. To properly organize the work and avoid problems with the Sanitary and Epidemiological Station, familiarize yourself with MosMU 2.1.3.001-2001 in advance;
  • License for medical activities from Roszdravnadzor. Issued within one and a half months, subject to the availability of an equipped workplace. Another option is to hire a professional who already has a license.

Among the mandatory conditions– health records for employees and regular medical examinations.

To open such a business in other countries, study the recommendations of state sanitary services, documents and laws on consumer protection, and consult with a lawyer.

Room

If you are looking for a way to open a tattoo parlor without a license, the only option is at home. But this threatens non-compliance with sanitary conditions and large fines. In this case, we are not talking about large incomes.

Choosing a location

It is easier to fulfill the requirements of public services if there is a specially equipped non-residential space. Good options are renting an office on the ground floor of a residential building (high-rise building in the “heart” of a residential area, any building in the city center), or in a shopping center.

Before opening a tattoo shop, for example in a small town, find the most visited place(near a hypermarket, central square, etc.) and rent an office nearby. Such establishments are still treated as some kind of underground, so choosing a cheaper place on the outskirts and in basements is risky. They will be afraid to come to you.

A profitable tattoo parlor is located not only in places with good traffic, but also near concentrations of potential visitors. For example, in the same building or next to hairdressers, beauty salons, fitness clubs, gyms.

Create an eye-catching sign to attract attention., signs at the entrance with a list of services and work schedule work well. For the development of a corporate identity, production and installation of signs and other external structures, you will need from $300.

Premises requirements

According to the SES, one workplace requires from 12 sq. m area. To open an office for one master, you will need to rent a room with an area of ​​25-30 square meters. m. Mandatory requirements:

  1. Separate entrance;
  2. Washable floors and walls to maintain sterility;
  3. Ventilation, plumbing.

Ideally, the office should be divided into two parts - a reception area for visitors with a mini-shop (10 sq. m.) and a workshop (15 sq. m.). The rental cost is about $350 per month, you will have to invest at least $400.


Basic services and prices

How to open a tattoo parlor and set prices for services?

The most expensive and profitable service is not drawing, but combining drawings. We also need additional services related to piercing and retail sales of earrings, tattoo and piercing care products.

  • Tattoo – $40-50 for an area of ​​90×55 mm (the average size of a cigarette pack; this is a common way to estimate the size of a design). Artistic tattoo session (2-3 hours) – $70-100;
  • Correction of an old drawing – $80/session;
  • Tattooing (permanent makeup) – $75-200 depending on the type (tattooing eyebrows, lips, etc.);
  • Temporary henna design – from $10-12;
  • Piercing – $8-40. The cheapest service is earlobe piercing. Ear tunnels, cheek and eyebrow piercings cost around $30-40;
  • Laser removal of a pattern from the body – $10/square centimeter.

Equipment for tattoo parlor

How to open your own tattoo parlor, and what is needed for this? In a tattoo salon, in addition to specialized equipment, it is necessary to purchase office equipment, arrange a place for the artist to work on creating sketches and a waiting area for customers.

Equipment for the master, appliances, furniture

  1. Laser device for drawing together – $2500-5000. Well-known manufacturers - Lasertech, ND YAG LAZER;
  2. Armchair with height adjustment, tilt, armrests - $250-300. Inexpensive models used in beauty salons are offered by Wendermann, Relax, SP Lux, COMFORT, Queen;
  3. Tattoo machine(2 pcs.) – $370-400. Verge, Vlad Blad, WTE, Storm;
  4. Pedal for a typewriter – $40;
  5. Tattoo machine(permanent makeup machine) – $500-1000. Bella, Perfect Contour, Biomaser;
  6. Autoclave for storing tools - $250-350. Black Cat, DMETEC, Tau Steril, Kasimovsky Instrument Plant;
  7. Irradiator for room disinfection - $50-60. Armed, Azov;
  8. LED lamp– up to 15 $;
  9. Table for tools – $50-70. Hairway, “Image Master”, Lemi;
  10. Computer— 450 $. HP, Lenovo, Asus;
  11. Laser color printer-300$. Canon, Pixma, HP;
  12. Sofa for clients, a desk and two chairs – $200. “Smart sofas”, Rival, Laguna, VISI.

Consumables

Before opening a tattoo salon, you should purchase consumables for a month or two in advance:

  • Set of needles for tattooing (50 pcs.) – $15. Verge, Round Liner, Magnum;
  • Tattoo needles(50 pcs.) – $25. Easy Click, Biomaser, Bella, Dragon, Goochie;
  • Dye– minimum 10 colors. One tube of 20 ml costs $2.5. To begin with, we buy 5 tubes of each color, only $125. Brands - Tattoo Ink, Intenze, Millennium Mom's, Tony Polito;
  • Mehendi paint for temporary drawings (20 tubes) – $40-45. Irisk, Satrang, Shelly;
  • Piercing needles, clips, needle earrings – $15-20;
  • Other little things, such as shoe covers, disposable gloves, disinfectants – $60.

To start such a business from scratch, you will need approximately $7 thousand for equipment and consumables.

Staff

A good master prefers to organize his own enterprise, but not everyone has the means to do so. Therefore, you can interest a valuable artist with a high percentage of the order (from 50%) and a constant large volume of work.

Costs and profits

How to correctly calculate costs and future profits? opening a studio, capital costs include registration procedures, renting premises for six months, its renovation and decoration, purchasing equipment, furniture and consumables, making signs, website development and advertising. Total approximately 17-18 thousand dollars. Monthly expenses – 700-800 $.

Monthly revenue of a start-up company– around 5-6 thousand dollars (including the accessories store), net profit after payments to the master – $2000-2500.

These are instructions on how you can open your own tattoo salon and pay for it in less than a year. Create a whole brand and corporate identity from your studio. Tattoos are in fashion, which means the studio should also be fashionable and popular, then the income will grow every month.

Today, the fashion for tattoos is returning in a new form. It has ceased to be a sign of belonging to a particular social group. Now representatives of almost all groups of the population are interested in the opportunity to get a tattoo. Drawings on the body have an aesthetic and informative function, and today there is also a prominent cosmetic direction - permanent makeup and body art.

List of salon services

Before starting to resolve organizational issues, a tattoo parlor business plan must determine the list of services that will be offered in the establishment. Further steps to register a business depend on this list.

It is logical that the main servant of the salon will be the application of various types of tattoos, as well as the removal of previously applied ones. However, a business is unlikely to grow on these services alone. Therefore, it is worth offering additional services at the same time. Typically these include:

  • piercing;
  • tattoo;
  • body art;
  • Afro braiding;
  • Mehndi designs (henna designs).

The same people, from the same circle of interests, are interested in such services. In addition, after a certain time of working in the market, the entrepreneur acquires various acquaintances and gets the opportunity to become an official dealer of manufacturers of equipment and tools for tattooing. You can also earn extra money from this.

Having gained some experience in this area, you can share the information received with budding entrepreneurs or people who want to learn the skill of applying drawings to the body. You can organize training courses and issue appropriate certificates.

Market analysis

Before opening the salon. You need to carefully study the competitive environment in your area. Your main competitors are large and reputable tattoo parlors. It is necessary to study an example of their business organization, list of services, pricing policy, areas of activity, etc. This will tell you how to organize your own business.

It is much more difficult to compete with private masters who offer home services. As a rule, they have great authority among their clients, and it is very difficult to lure them to a new salon.

Organizational and legal issues

A business plan for a tattoo salon must provide for official registration of activities. To do this, the owner just needs to register as an individual entrepreneur, receiving the tax benefits provided by law. When registering, you must indicate the following OKVED codes:

  • 93.02 “Provision of services by hairdressing and beauty salons”;
  • 93.05 “Provision of other personal services.”

There are no special codes that regulate the activities of such establishments. Accordingly, such services fall under the definition of household services, and the salon must be opened as a treatment room. When choosing a taxation system, you should choose the simplified tax system or UTII. To open a salon, it is recommended to order printing, as well as open a current account so that clients have the opportunity to pay by card.

If you plan to offer permanent makeup or tattoo services, you must obtain the appropriate license - these services are classified as medical procedures. Please note that a license is not required for artistic tattooing. Such work must be performed by a master with at least a secondary medical education and who has a health certificate.

Who is the client

The wider the range of services, the more difficult it is to put together a general portrait of the client: different categories of the population are interested in different services. An example of a visitor who comes to an establishment for permanent tattooing is a woman 20-45 years old, who carefully monitors her appearance and has above average income.

It is also difficult to give a single example of a client who comes for a tattoo. Today, not only men, but also women are interested in this service. And from completely different categories of the population. In modern times, a tattoo is perceived as an opportunity to express oneself and look fashionable. However, there is a certain category of visitors who are well versed in tattoos and appreciate a good artist.

Premises requirements

The premises must be brought into compliance with SanPiN 2.1.2.2631-10 “Sanitary and epidemiological requirements for the location, structure, equipment, maintenance and operating hours of public utility organizations providing hairdressing and cosmetic services.”

At a minimum, your salon space must meet the following requirements:

  • had a separate entrance;
  • ceilings, walls and floors are finished with washable materials;
  • one workplace occupied at least 12 sq.m;
  • the total area of ​​the room was at least 20 square meters. m.

Accordingly, you can open a salon in the basement or in an apartment on the ground floor, if you bring them into compliance with the standards. In addition, each workplace must be certified. To do this, you need to allocate about 1.5 thousand rubles. for one place.

Requirements for a master

The key figure in your business is the tattoo artist. It is the Paradise of his work that will bring people back to you again and again. He must have artistic taste, good work skills, a creative approach to business, and be able to communicate with any client.

From a professional point of view, in addition to the necessary skills, he must have a medical education or at least minimal knowledge in the field of anatomy.

Equipment

To open a tattoo parlor, you need to purchase special equipment on which the artist and furniture will work. The list of necessary items includes the following items:

№ Name Cost (thousand rubles)
1. tattoo table17
2. universal armrest6
3. irradiator for room disinfection16
4. tattoo machine10
5. permanent makeup machine20
6. pigment for application8
7. piercing kit12
8. tattoo removal equipment380
9. additional equipment (disposable shoe covers, gloves, sheets, aprons, caps, medical masks, disinfectants, etc.)10

Almost all equipment is supplied from Europe, since similar machines are not produced on the domestic market. Accordingly, it is difficult to accurately determine financial calculations in advance - it all depends on the exchange rate of the dollar and euro at the time when you plan to open a salon.

Financial calculations

It is difficult to name the exact amount required to open a salon, since costs are strongly tied to the dollar and euro exchange rates. Experts give an approximate amount of 800 thousand rubles, which will pay off in about a year and a half. According to preliminary forecasts, each month expenses will be about 423 thousand rubles, and profit - 948 thousand rubles. every month.

If we talk about a salon with a minimum area of ​​20 square meters. m., then you need to prepare for the following expenses:

Income will be generated entirely from payment for services provided. The price list looks something like this:

In today's article I want to talk about how to open a tattoo parlor. How much does it cost and what is the profitability of this area of ​​business.

History of tattoo

The art of painting images on the body has been popular since ancient times. There is an opinion that the ancient Egyptians knew how to paint the body with patterns between the 26th and 28th centuries BC. That is, as soon as a person began to walk upright and learned to create basic tools, he mastered the art of applying images to the body. But in ancient times, painting on the body had a completely different meaning than a modern tattoo. In the times of our ancestors, tattoos denoted belonging to a certain tribe, social group, or occupation.

Ancient people believed that a tattoo on the body would protect them from illnesses and evil eyes, bring good luck, and help them find love. Drawings on the body were popular exclusively among pagans; Christians had a negative attitude towards such paintings; they believed that the body should remain the way the Lord created it.

Times change and with them people develop new hobbies and passions, fashion and society dictate their own rules and impose certain standards. But modern people increasingly dream of standing out from the crowd, and an original tattoo on the body can help them with this. Not so long ago, people associated tattoos with a prison stigma. But today, a tattoo and a tattoo have nothing in common. A colorful drawing or inscription on the body only emphasizes a person’s individuality. Therefore, the demand for tattoos, and therefore for the services of salons, is quite high.

A tattoo parlor is an establishment that provides body painting, tattoo removal, and more. As a rule, tattoo parlors offer visitors not only standard services, but also, for example, piercings, temporary henna tattoos and other cosmetic services.

Business plan for a tattoo parlor

Drawing up a detailed business plan for a tattoo salon will help you correctly calculate the costs of implementing your business idea. In addition, it will allow you to determine the approximate payback period of the project and the amount of expected profit.

Advantages and disadvantages of opening a tattoo parlor business

  • Great demand for the service. The popularity of tattoos is only increasing every year. Therefore, there is no reason to believe that opening a tattoo parlor will be a profitable way to make money.
  • High price. Getting a high-quality tattoo in a good salon is not cheap. But, despite this, people are increasingly thinking about the hygiene of the procedure and the sterility of instruments during tattooing. Therefore, most clients give preference to trusted professionals and reputable salons that provide certain guarantees of the quality of the applied pattern and the sterility of the procedure.
  • Additional services. You can earn money not only by applying tattoos to your body, but also by other additional services that we mentioned above (piercing, tattooing). If funds allow, you can open your own beauty salon.
  • Competition. The main disadvantage of opening a tattoo parlor as a business is the high competition in this field of activity. Therefore, it will be quite difficult for a beginner to open a tattoo salon from scratch at the initial stage. You'll need some serious money. But if you are a tattoo artist, then it is quite possible to open your own business at home. Over time, having earned money and gained authority, you can open a full-fledged tattoo salon.

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Business registration

In order to legally engage in business, you must register your type of activity. You must select an LLC or individual entrepreneur as the material and legal form.

The activities of a tattoo parlor are subject to mandatory licensing. To apply tattoos you need to have a medical degree. But the procedure can be carried out only after examination by a dermatologist or cosmetologist. Such specialists must be on the staff of your establishment, otherwise you will be denied a license.

Permits to operate the premises from the sanitary-epidemiological and fire services. Without permits, you will not be able to work, so make sure to comply with all rules and requirements.

When choosing OKVED codes, do not forget that in the future you may want to expand your type of activity and engage not only in tattooing, but also in the sale of related products.

Necessary documents for opening a tattoo parlor

  1. Documents confirming the registration of a legal entity;
  2. Permits to operate from Rospotrebnadzor;
  3. Premises rental agreement. Permits for its operation from the fire and sanitary services;
  4. Production control plan;
  5. Medical license.
  6. Place to open a tattoo parlor

The location of the establishment is important. As a rule, tattoo parlors open near beauty parlors, in large shopping centers, near a metro station, near a market. In general, in places with high foot traffic.

There are no special requirements for the premises itself. It is important to maintain sterility and cleanliness in the establishment, because tattooing is equivalent to medical manipulation. Therefore, it is necessary to carry out wet daily cleaning of the salon premises. Walls, floors and even ceilings should be washable.

For comfortable work, an area of ​​20 square meters is enough. m. The rental price will vary depending on the location of the premises, its condition and area.

Equipment for tattoo parlor

Buying equipment for a tattoo parlor will cost you a pretty penny. But under no circumstances is it worth saving on it.

Necessary equipment for a tattoo parlor: paints, tattoo needles, a device for laser tattooing, special chairs for the artist and the visitor. You will also need a computer on which to store the catalog of sketches. Thus, each client will be able to choose the appropriate tattoo option for himself.

Hired employees

First of all, you need to find professional tattoo artists. It is quite difficult to find a good craftsman who will agree to work for a small salary. Therefore, you will either have to pay the professional a significant percentage of the salon’s income (about 30%), or train beginners in tattoo skills.

In addition to the master, you also need to hire a cleaner, because sterility in the salon premises plays an important role. You will also need a secretary who will receive visitors. For security, you can also hire a security guard.

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Advertising campaign

Attracting visitors is an important point that should be taken very seriously. There are many advertising methods, but one of the most effective options is word of mouth. Good feedback from visitors about the quality of your salon is the best advertising, so take care of your authority.

Bright sign. People's attention is always attracted by an aesthetically designed, bright sign. Therefore, be sure to make sure that information about the services provided by the salon is visible to people passing by. Advertising around the city and on social networks wouldn’t hurt either.

How much does it cost to open a tattoo parlor?

It is quite difficult to calculate all costs and profits. It all depends on your financial capabilities, place of residence and other equally important nuances. As for payback, as practice shows, a tattoo salon is a profitable business area that pays for itself in 1–2 years.