How to open a swimming pool for babies? How to open a private pool.

Alexander Kaptsov

Reading time: 6 minutes

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Opening a swimming pool is a business idea that many entrepreneurs take up. As for its variety - the creation of a children's pool for visitors from 0 to 7 years old, then, on the one hand, it is promising, but on the other, it raises many questions. What are the nuances of such an enterprise? How profitable is it? What permits are required? Read in this article.

Swimming pool for kids - business features

Before you begin the process of organizing a children's pool, you should take into account several significant features of this business:

Firstly , working with children will require highly qualified instructors and trainers.
Secondly , it is advisable to have a pediatrician on staff who will monitor the health of the children and determine whether the load is sufficient for them.
Third , the pool works effectively when organized at a kindergarten or fitness center for adults (in the second case, parents can leave their kids for classes during their workouts).
Fourth , the cost of classes is determined depending on the time they are held, the type and duration of the sessions.

Important point: In the children's pool you can conduct both group and individual lessons (the latter at a higher cost).

Choosing a building for a children's pool

What are the ideal places to place a children's pool? Previously mentioned proximity or . However, is there a building in the surrounding space that meets the necessary parameters?

Essentially, there are three ways to get a structure for organizing a swimming pool for kids:

Build from scratch . This option is fraught with huge costs.
Rent a non-residential building . Finding one in a given place can be extremely difficult.
Rent a room in a fitness center . The most acceptable option is provided that the space here is properly equipped.

Important point: When renting a non-residential building or premises in a fitness center, it is important to clarify the issues of water supply, drainage, heating and ventilation, so as not to face serious costs in the future.

What equipment will be needed?

Specialized organizations should be involved in the installation of the pool, which can monitor the issues of water drainage and filtration, the thickness of the walls and the depth of the bowl of the water tank. However, this is not the only acquisition for the future business.

For the full operation of the children's pool you will also need:

Efficient heating and ventilation system.
Paths, bedside tables and slides for the start.
Lockers for things, benches.
Administrator's desk.
Auxiliary devices for swimming - cylinders, wings, etc.

Important point: Particular attention should be paid to water purification. Since we are talking about sensitive children's skin, it is best to do this not by chlorination, but by ozonation.

Children's pool staff - number and composition

To operate even a small swimming pool for children, a fairly expanded staff will be required, namely:

2-5 instructors.
1-2 technical specialists.
Medical worker.
Cleaning woman.
Administrator.
Security guard.

At first, the responsibilities of a manager, accountant, and marketer can be assumed by the business owner himself.

Business registration and permits

Once the premises for the pool have been selected and equipped, it’s time to think about legalizing the business.

To do this you will need:

Register with the Federal Tax Service as an individual entrepreneur.
Obtain permission to operate from the regional committee for urban planning and architecture.
Submit certificates to the SES and fire service.

Important point: You should be prepared to be strict in your inspections since this is a toddler pool. Controlling authorities can check the composition and temperature of the water, the depth of the bowl, and the availability of auxiliary equipment.

Business promotion is the key to its success

Advertising of a children's pool can be carried out in kindergartens, developmental children's centers, medical institutions, sports clubs for adults, as well as through active activities on social networks and on forums for young mothers.

Important point: On the basis of the pool you can organize trade in swimming accessories, provide medical consultations, and massage services for children. However, these types of activities require special permits from regulatory authorities.

Financial plan for creating a children's pool - income and expenses

To organize a swimming pool for children 0-7 years old, you will need to incur the following types of costs:

Rent of premises – 80,000-100,000 rubles per month.
Purchase and installation of equipment – 2.5-3 million rubles.
Renovation of the premises - 250,000-300,000 rubles.
Personnel costs – 300,000 rubles.
Advertising events – 50,000 rubles per month (including expenses for maintaining your own website).
Registering a business and obtaining permits.

The total cost of creating a children's pool can be 3.5-4 million rubles. If the minimum bill for group lessons lasting 1 hour is 500 rubles, and for individual lessons - 700 rubles, then the payback of the business will be achieved in 1-1.5 years. The profitability of the project in this situation is about 18-20%.

In today's material, we invite readers to look at a business plan for a swimming pool complete with calculations. It was not by chance that we decided to talk about opening a swimming pool. This is a very profitable business, considering low competition in this area and the desire of many residents of our country for a healthy lifestyle.

Many parents bring their babies to the pool, the adult population of our country actively visits various sports institutions, and swimming pools occupy one of the leading places among them. In addition, the state and local authorities welcome the construction of new construction projects and try to provide comprehensive support to entrepreneurs engaged in this area.

Business relevance and target audience

So, we have already said that opening a swimming pool is a business that will be beneficial to the entrepreneur himself, thanks to a fairly quick payback(in 2-2.5 years the facility reaches the break-even point), which means that the businessman will begin to receive net profit from the operation of the sports facility. A working swimming pool is also attractive to ordinary residents, who will be able to attend classes at a time convenient for them.

The state and local authorities welcome the construction of sports facilities and try to provide support to entrepreneurs

Let us clarify that the relevance of this business is determined by such factors:

in the regions of our country there is a serious shortage of water sports complexes;
lack of competition, since most of the currently operating pools were built during the Soviet era and are now technically outdated;
swimming and other activities are recommended for people of all age groups, since the gentle load and effectiveness of the activities can improve the health of the population;
the popularity of swimming among the population - swimming helps to get rid of stress and improves mood;
wide target audience - people of all ages engage in swimming (from birth onwards without restrictions).

If we talk about the target audience, then the pool can be visited people, regardless of gender and age category. However, it is worth understanding that, as a rule, the pool is visited by people with average income.

Potential visitors to the swimming pool can without hesitation include:

expectant mothers and babies;
schoolchildren and students;
working population and people of retirement age;
people actively involved in sports (in particular swimming).

Note! In addition to the mentioned categories of visitors, there is another fairly large group of potential clients - government and commercial organizations that pay for the classes of their employees. The number of corporate clients may exceed ½ of the total number of visitors.

In order to attract customers, and accordingly, increase the profitability of the establishment, it is necessary to create the most comfortable conditions for visitors. These include the following factors:

modern equipment of all premises of the facility and good finishing;
stylish interior;
convenient access roads and ample parking near the building;
qualified employees, friendly attitude towards visitors and polite service;
sale of subscriptions at reasonable prices;
add. discounts for certain categories of visitors (schoolchildren, students, pensioners, etc.);
bonuses for corporate visitors;
loyalty programs for regular visitors;
an extensive list of additional services.

Which pool to open

Swimming pools, working in the regions of Russia, can be divided into several categories:

departmental sports complexes owned by enterprises or educational institutions;
sports complexes maintained by government agencies and local authorities;
swimming pools belonging to sanatoriums, hotels, fitness centers, etc.;
swimming pools built by individual entrepreneurs and commercial organizations.

Opening a swimming pool is a medium-term investment in a very profitable business

We are interested in the last category, so you should figure out what target audience the establishment planned for opening will be aimed at and consider the types of services that can be offered to private pool visitors.

Note! If at the beginning of work we offer consumers a minimum set of services, then the entrepreneur will, accordingly, require less investment in the enterprise being organized. Over time, the line of services can be expanded, which will attract visitors and increase their number.

At the initial stage, it is important to carefully consider the concept of the pool. At the initial stage, you can choose one of the possible formats, and subsequently expand your business. It could be:

health complex for children (for example, a swimming pool for infants or older children);
an establishment that provides a range of entertainment (slides, etc.);
health complex for adult visitors;
sauna with swimming pool;
classic swimming pool.

Other options cannot be excluded– here everything depends on the intentions of the entrepreneur himself and his material capabilities. But no matter what kind of establishment you decide to develop (open a business outdoor swimming pool, open a sauna with a swimming pool, open a children's pool or an establishment of another format), you must initially navigate the services that will be available to its visitors. The list may include:

swimming lessons;
registration of rent for various events;
various classes with an instructor (water aerobics, swimming lessons, etc.);
rental of sports equipment.

Additional services can be considered The most popular offers among visitors:

opening of the sauna;
classic and hydromassage;
Gym;
solarium, pedicure, manicure, etc.;
small cafe.

Steps to start a business

In one of the previous articles, we examined in detail the structure of the document and its key features. However, it is wise to consider what is needed to open a pool. We will describe the algorithm of actions when opening a health (sports) establishment.

The swimming pool offers water aerobics classes.

A phased business plan for building a swimming pool and putting it into operation looks like this:

Studying consumer demand in the region for visiting cultural and recreational institutions.
Analysis of the financial potential of residents.
Competition assessment.
Concept formulation and detailed development of a business project.
Determination of location. It is possible to build the facility from scratch. In this option, you will need to select the appropriate land plot. You can also consider buying out or renting an already built structure.
Registration of a legal entity.
Development of a project for the construction (reconstruction) of an object.
Interior design development.
Search for suppliers, purchase of building materials, equipment and other necessary things.
Carrying out construction and installation work.
Obtaining permission from regulatory authorities.
Personnel selection.
Carrying out marketing activities and launching an advertising campaign.

Let's look at some points in a little more detail..

Registration and permissions

When carrying out registration actions for an entrepreneur you need to know about the following features:

An LLC or an individual entrepreneur can be considered as an organizational form.
When registering a legal entity, you will need to indicate the type of activity. In our case, this is a sports facility (93.11). In addition to stables and garages for racing cars, this includes stadiums and swimming pools. The list of codes can be expanded if desired (depending on the list of services to be provided).
For taxation, it is advisable to choose a simplified system or UST (single imputed tax).
It is extremely important to comply with environmental standards when operating a facility.
It is necessary to obtain the appropriate permits from various authorities (Rospotrebnadzor, Sanitary and Epidemiological Station, regional authorities and fire inspection).
You will also need to conclude an agreement with representatives of housing and communal services (disinfection, waste removal, etc.).
If it is planned to build a new facility, the project must be approved by the regional construction committee.
Registration with the Social Insurance Fund, Pension Fund and the Statistics Department is mandatory!

Room and location

Resolving the issue of the premises where the pool will be located is no less important than resolving financial issues. There are various options to consider here:

Rent. In this case, it is important to choose the appropriate size room, which can be very difficult. Because a pool with 2 lanes requires an area of 40 m2. And the area of the entire pool must be at least 70 m2. Moreover, the room must have an appropriate ceiling height.
Reconstruction. In this case, you need to be prepared for serious financial investments. There are unused buildings in all regions, so you can find a facility that meets specific requirements and pool category. The main thing is that the selected object meets the requirements of supervisory authorities. In addition, the decision of the org. questions and arrangement of premises will require at least 6 months. In this case, it is advisable to buy the building or issue a long-term lease agreement for it.
Construction. This is also an expensive and time-consuming (at least 12 months) option. Before starting construction work, you will need to obtain permission from the authorized authorities (local administration and construction department). As for the occupied land, here it is also worth registering its purchase or lease for a long time.

The concept of the pool can be different, including classes for teaching children to swim

The pool can be located in a separate building or in an extension to an already operating shopping center, fitness club or kindergarten. And, as an option, an outdoor pool is not excluded.

There are a number of requirements that should be taken into account when opening a sports facility:

always high human traffic;
there are no similar facilities nearby;
location within the city or beyond is not excluded;
availability of proper utilities;
availability of public transport and high-quality access roads.

Important! The scale of the object must exactly correspond to its location and the number of residents in a certain area. The average area of a typical pool is 1500 m2.

Inside the object it is necessary to correctly distribute the areas:

the main room is a swimming pool for adult visitors;
swimming pool for children;
2 changing rooms (men's and women's) with showers;
wardrobe and reception area;
honey. point and laboratory;
sauna and treatment rooms (massage room, solarium, etc.);
utility and administrative premises.

Pool equipment

Having chosen the concept of the future swimming establishment, chosen the optimal dimensions and carried out measures to repair or construct the facility, you can begin purchasing equipment. To equip you will need:

Equipment	Price
Pool bowl for adults	3.5 million rubles.
"Splash pool" bowl	1 million rub.
Pool cleaning system	500 thousand rubles.
Equipment for ozonation of the “splash pool”	300 thousand rubles.
Water heating system	500 thousand rubles.
Starting blocks	100 thousand rubles.
Track limiters and separators	100 thousand rubles.
Lighting equipment	200 thousand rubles.
Sport. inventory	200 thousand rubles.
Shower and sauna equipment	800 thousand rubles.
Wardrobe and changing room equipment	300 thousand rubles.
Medical equipment point and laboratory	200 thousand rubles.
Reception area	300 thousand rubles.
Equipment of utility and administrative premises	400 thousand rubles.
Other equipment (slides, massage room, solarium, equipment, etc.)	800 thousand rubles.
Total:	9 200 000

The table shows approximate prices– Depending on the region and supplier, they may differ.

The personnel of the sports facility must be properly qualified and highly professional

Personnel training

In addition to the purchase of equipment, it is necessary to competently approach the selection of personnel. You can refer to the following list:

manager;
2 administrators;
trainers and instructors;
technical personnel (equipment maintenance technicians, cleaners, wardrobe attendants, etc.);
medical staff (nurses, laboratory assistant, massage therapist, etc.);
accounting staff.

Depending on the scale of the facility, staff can be reduced or increased. The main thing is that the establishment employs experienced specialists who have (if required by the position held) appropriate certificates, licenses and other documents confirming the professional level of the employee.

Financial calculations

Initial financial injections to a swimming pool built on owned land, consist of the following expense items:

The costs shown in the table are approximate, but do not forget about monthly expenses. These include housing and communal services, staff salaries, consumables, etc. Approximately such costs will be 550 thousand rubles.

Inspections by supervisory authorities

In the process of obtaining permits from supervisory authorities for business activities, they check:

compliance with fire safety and sanitary standards;
ventilation and heating systems.

Rospotrebnadzor employees check:

internal equipment of the facility;
the presence of a swimming pool, changing rooms, showers, wardrobes, etc.;
surfaces of bypass paths;
water composition and temperature, pool depth;
disinfection and disinfection technologies, etc.

Swimming pools are inspected by regulatory authorities:

in a planned manner;
based on visitor complaints;
according to sanitary and epidemiological indications.

Important! A detailed list of requirements can be found in SanPin 2.1.2.1188-03.

To prevent violations, which entail penalties, and in some cases closure of the facility, it is necessary to regularly conduct laboratory analysis and carry out total control:

The advantage of the sports facility for visitors will be a wide range of additional services

Pros and risks of business

Like any other business, opening a swimming pool has its advantages and disadvantages.

The advantages include:

social orientation of the business, which makes it possible to receive government support;
low competition;
lack of special licensing and special permits;
high consumer demand for swimming lessons;
availability of opportunities to provide additional services.

The disadvantages of this business include:

significant initial costs;
fairly long payback period;
visiting the pool is seasonal.

And one cannot help but say about the risks that accompany opening a swimming pool:

If a facility is being built from scratch, then there is a possibility of delays in construction, equipment supplies, and finishing work.
Financial planning was carried out incorrectly: some cost items were not taken into account, the cost of construction materials and equipment increased. This can make investing difficult.
Increase in tariffs for housing and communal services.
Accidents in the pool.
Sharp jumps in consumer demand, depending on the season.

Conclusion

And in conclusion it should be said that the payback period for the project under consideration is (on average) 2-3 years. As for the entrepreneur, this is a medium-term investment in a business with high returns. According to experts, the profitability of a swimming pool is approximately 60%.

How to open a swimming pool for babies? It's not as difficult as it seems at first glance. Modern parents try to teach their children to swim from infancy. Water has a beneficial effect on the development of the baby. After attending several lessons in the pool, the child will be able to float independently on an inflatable ring. If the baby was previously afraid even to swim in the bath, then after visiting this establishment he will be able to freely be in a new environment.

Where to start your business?
Which room should I choose?
What equipment will you need?
Required Personnel
What documents will be needed to open a swimming pool?
How much money do you need to start?
How much can you earn?
How to attract clients to the infant pool?

The demand for swimming pools for infants is really high. But not many companies provide this service. You can take a good position in the market if you engage in the development of this type of business.

Where to start your business?

Even for young children, you can create special activities by dividing them into groups. Health activities can take place under the supervision of trainers.

In addition to one direction - swimming for babies, you can offer visitors others:

water games;
swimming lessons with a coach;
classes for pregnant women;
health groups;
water aerobics;
sports activities in water.

Subsequently, you can expand the complex and open a manicure, solarium, and sauna inside it. But this article will only talk about the pool for small children.

Which room should I choose?

Since you are planning to open a swimming pool for infants, you will not need a large space for this. As a room, you can choose a small extension on the territory of a children's institution (development club). This way, you can avoid spending money on advertising, but look for clients among visitors to nearby places where parents take their children.

Your financial situation will determine whether you build or rent a pool facility. Most often, experienced entrepreneurs do not find a suitable place for this business, so they build a new building. This takes at least six months to a year, depending on the number of workers hired for construction. The most difficult thing in this process is the formation of the pool bowl and all the components.

Providing paid services in the entertainment sector is considered a risky, but very profitable business. If an entrepreneur manages to guess the wishes of clients, then the demand for such an offer remains stable.

During the hot summer season, an outdoor swimming pool as a business can become a completely successful project. We propose to evaluate the potential pros and cons of this business idea, as well as draw up a rough plan for its implementation.

Swimming pool as a way to earn money

What does it take to make money running a swimming pool? Not as little as it initially seems:

develop and offer clients various health and/or entertainment programs;
draw up a business strategy;
create a high-quality material base for providing services and doing business.

Obviously, opening a summer pool and using it only as a place where you can cool off and sunbathe is the minimum that an entrepreneur can offer clients. If you approach the operation of an outdoor pool more creatively, then on the surface you can discover a number of additional sources of income that will make your business more efficient.

Based on the existing swimming pool, it is possible to provide the following services:

rental of gaming and auxiliary equipment;
minibar contents;
conducting training and health courses.

If everything is simple with the issues of renting equipment and the functioning of a mini-bar: it is enough to plan the costs of developing these areas of activity, then educational and health work with different groups of clients raises a number of questions for a novice entrepreneur.

For example, how to correctly divide visitors into groups? The best option is based on age. Until five o'clock in the evening the pool is open as a children's pool, from seven to eleven o'clock in the evening the pool is open for adults.

Is it possible to ensure safe operation of a swimming pool for visitors of different age categories? Different service standards are required for children and adults.

For example, before opening a swimming pool for infants, an entrepreneur needs to take care of maintaining the required temperature in the bowl and thoroughly filtering all the water mass. It is equally important to think through and create an infrastructure for mothers and ensure the presence of a pediatrician.

Before opening a pool for older children, you need to create safe and comfortable conditions for young visitors and accompanying parents, provide it with all the necessary equipment: starting tables, water slides, lighting, etc.

Attention! If you plan to open a children's pool exclusively, consider renting space from an existing fitness center, gym or sports complex. So, already at the start you will gain a fairly wide client base. Many parents don’t mind spending time training while their child works with an instructor in the pool.

Having outlined a rough concept for the operation of the pool, you can begin to open a business.

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Opening a business

Providing services for using a swimming pool is a simple business in terms of organization.

Due to the fact that any commercial activity can be legal only after state registration, there is no point in considering a swimming pool as a business without obtaining the status of an economic entity from the Federal Tax Service.

At the stage of preparation for registration, it is important to know. The choice of organizational and legal form for a future enterprise depends on the conditions in which the business is opened and what the strategy for its development is.

if the pool is organized by several founders, the optimal form of the future enterprise is LLC;
if it is planned to attract investments or credit funds for the development of an enterprise, you also cannot do without an LLC.

In all other cases, it is enough to register as an individual entrepreneur. will help a novice businessman quickly obtain the necessary status.

Important! Any income received by an individual or legal entity as a result of running a business is subject to taxes.

Regardless of what status the enterprise will have, before launching the pool it is necessary to obtain permits from the sanitary and epidemiological service, Rospozhnadzor and Rospotrebnadzor.

How much does it cost to open a swimming pool?

In order to open a modern, comfortable, cost-effective swimming pool that meets all sanitary and fire safety standards, you need from 20 thousand to 2 million US dollars. The stated minimum will be required if an entrepreneur is reconstructing an existing small pool or building an outdoor pool, and the maximum is creating a new sports and fitness center from scratch.

To run an outdoor pool, you will need:

take a long-term lease or buy a plot of land for construction;
purchase a construction project;
carry out construction and installation work;
put the facility into operation;
hire staff (administrator, two nurses, two trainers, animator);
order an advertising campaign.

Obviously, all necessary events need to be organized based on your capabilities. If the project is low-budget, then it will be impossible to buy a plot of land at the very beginning. However, even with a small budget, it is not recommended to save on equipment and construction of a swimming pool, since clients will identify the lack of the required quality quickly enough, and the project will suffer losses.

How to write a business plan for an outdoor swimming pool

An outdoor swimming pool project should include a determination of initial costs, ongoing expenses and the amount of potential revenue. By comparing all this data, you can calculate the approximate payback period for such a project.

As mentioned above, to open a small comfortable pool you will need about 20 thousand US dollars.

The current costs of its maintenance cannot be called modest. According to experts, they will amount to about 3.5 thousand dollars monthly:

3 thousand dollars – settlements with personnel and maintenance costs;
0.5 thousand dollars – taxes and utility bills.

In order for the project to pay off in the first warm season (from May to September), it must earn at least 8 thousand dollars a month, that is, 300 dollars a day.

Considering that one entrance ticket can cost up to $2.50 per hour, it will not be difficult to get the planned income per day.

In addition, in the evening the pool can be rented out for corporate events, parties and celebrations. Proper planning will allow you to quickly recoup your investment and achieve net profit.